Measuring Digital Maturity

In our 1st post in this series about the importance of understanding Digital Maturity we explored what ‘Digital’ means and what its high level implications are for organisations. In this post we will start to dig into what Digital Maturity is and what key parameters influence an organisation’s Digital Maturity.

Digital Maturity Model

Based on our experience across multiple sectors we have defined a Digital Maturity Model and assessment. Our Digital Maturity Model defines 5 stages of maturity from ‘Digital Denial’ through to ‘Disruptor’:

1) Digital Denial

Digital Denial organisations are oblivious, in denial or unable to see how Digital can transform their business operations and customer experience. They lack effective Digital leadership, governance and the ability to execute. A classic example would be Blockbuster.

2) Digital Basic